FRESHDEXLIMITED

Cofounder · with my brother

A pocket arcade of quick pixel mini-games for Android and iOS — race strangers online, take on the bots, or chase your high score. Free for all ages: no ads, no tracking, no account.

• Twelve games so far, from a 100 m dash to mini golf: seven multiplayer (online and vs bots), five solo with top-ten high scores.
• Server-authoritative online play: the same Godot 4 codebase runs on the phones and the race server, which runs the bots, rejects impossible moves and calls the result.
• Safe for all ages: no accounts, and server-validated random names like SWIFT FOX 42, so nobody can type words onto a stranger's screen.
• Built with Claude Code; release 0.3.0 is in Google Play internal testing, shipped through a scripted Play API pipeline.

Founder

A new VR fitness game, coming in 2026 to Meta Quest.

Solo build · individual project and consulting

A social media index that improves your following feed — and your mental health. Currently in development.

• A tool for aggregating and indexing social media profiles; builds a following list from your role, industry and hobbies.
• Designed to boost your mental health while using social media.
• Built with AI (Claude, Gemini, Perplexity); stack: MongoDB, Flask, JavaScript, Selenium.

Solo build

PlayStation Collection Tracker — the PlayStation counterpart to XCT.live. Currently in development.

Strategy · Marketing · Market Research

Go-to-market strategy, marketing and market research for a new online casino brand launching in 2027. Details under NDA.

Founder / Builder

A hospitality consultancy app helping venues protect and grow their margins — three clients already signed.

First 0→1 solo build

Xbox Collection Tracker — browse the Xbox catalog, track your collection, achievements, leaderboards and marketplace data.

Head of Product — first 0→1

The ultimate VR music experience — social-first, form a band with friends, no peripherals required. London-based team.

• Launched to 100% 5★ reviews; Early Access shipped zero to one with a 5-person team.
• Lead product and design for a social VR music game on Meta Quest, from concept to Early Access.
• Defined the roadmap across a 13-month cycle, balancing social mechanics, monetisation and VR performance.
• Designed the UX for four instrument modes (guitar, keys, drums, vocals) and the social hub.
• Created the cosmetic monetisation strategy and an achievements system to drive engagement and viral clip sharing.
• Ran weekly community playtests; built all internal tooling with Claude Code and Codex.

Head of Product

Free-to-play multiplayer VR workouts for all ages — full-body tracking, calisthenics and social fitness in virtual reality.

• Owned roadmap, sprint planning and retros across a remote team (Lebanon, Portugal, Austria, Miami).
• UX/UI overhaul and world-first features: foot tracking, hand-tracked boxing, generative skybox. Store rating 3.9 → 4.5.
• Developed a passthrough camera access method with the CTO — a world first that kicked off Meta opening an official API (UploadVR coverage).
• Paid subscriber retention 70% → 86%; profitable through bootstrapping and grants, no VC funding.
• Full branding refresh, daily QA and user testing; worked with Meta, HTC and Apple on porting.
• Represented the studio at Meta Developer Summit as a priority partner.

Cofounder

A monthly informal meetup for all things immersive — VR/AR/MR/XR, spatial computing, installations, 360 and creative tech in Brighton.

Consultant (May–Aug 2023) · Product Manager (Jul 2021 – May 2023) · Game Designer (Jun 2020 – Jul 2021)

The leading VR fitness studio — box, combat, HIIT, dance and sculpt workouts with beat-synced, full-body cardio.

• Consultant: game design for an XP and league system that has since doubled retention; marketing and social media analysis and strategy.
• Product Manager: shipped 6 VR fitness studios and 20+ features played by over 3m customers; 3 platform feature launches with Meta as preferred partner.
• Store rating 2.3 → 4.1; took the product from a one-time boxing game to the #1 VR subscription fitness app.
• Worked with 4 other product teams and marketing on acquisition and retention.
• Game Designer: lead designer on HIIT, played by 2m customers — a mechanic new to VR, since copied. Feature design, competitor analysis, FTUE/tutorial system, UI/UX.